English wine producer, Lyme Bay Winery, based down in Devon near Axminster, has completely rebranded their still wine packaging to capture the essence of the winery’s approach to winemaking: The best wine from the best grapes from the best vineyards. The new labels, designed in partnership with Amphora Design and headed by Neil Tully MW, carry subtle cues of quality with gentle embossing and spot varnish to lift the labels and reflect the quality that is inside the bottle.
Sales and marketing manager Paul Sullivan commented “Our old wine label design was taken from bespoke artwork created by Dina Campbell, a Scottish Artist representing the coastal influence of our location. As our sourcing approach has changed from being a regional, land-owning Devon winemaker, to a multi-regional sourcing company, we felt the need to rework the label design to deliver a consistent message around our sourcing and approach. This contemporary design also allows us to differentiate clearly between the different tiers of still wines we produce.”
The label has been split into three parts on both the front and back of the bottle, to reflect the Lyme Bay Winery approach of working with expert growers in different locations. The range will also be split into three tiers. These are:
- White label classic wines – An introduction to English wine including the ever- popular Shoreline blend and Bacchus, synonymous with English white wine.
- Winemakers Choice – A selection of still wines with coloured labels offering a premium collection of varietal wines tailored by our winemakers from the best fruit from the regions including Pinot Noir, Chardonnay, Bacchus Block and Pinot Noir Rosé.
- Single Vineyard Selection – A classic black label and very limited in volume wines. These wines are the best of the best chosen by the winemaker and growers where specific parcels are identified to create different expressions of the fruit, terroir and winemaking skills, showcasing the versatility and quality of English wines.
Head winemaker and Managing Direct James Lambert concluded “These labels will take Lyme Bay Winery to the next level in our goal to delivering some of the best still wines England and Wales has to offer.”
The new packaging will be rolled into the market this autumn.
For more information about Lyme Bay Winery, visit lymebaywinery.co.uk.