Thatchers Cider has launched a new initiative to support the UK’s hospitality trade as pubs and bars prepare for re-opening.
Limited edition T-shirts, bearing the slogan #ThatchersPubHeroes, will be given to participating pubs and bars for them to sell themselves to customers. Proceeds stay with the pub – raising over £250,000 for UK pubs and bars.
In 2020, Thatchers donated over 6,000 kegs of cider to pubs and bars up and down the country to help get them back on their feet following the first national lockdown.
The Somerset cider maker is inviting pubs and bars who wish to be involved in the initiative to sign up at www.thatcherscider.co.uk/ThatchersPubHeroes. They will then receive 20 #ThatchersPubHeroes t-shirts free of charge.
The offer is open to Thatchers draught stockists throughout the UK and Thatchers is encouraging pubs to be quick to claim theirs as there are only 20,000 t-shirts available.
Martin Thatcher, fourth generation cider maker says, “The last 12 months have been challenging for us all, but none more so than for businesses within the hospitality industry, many of whom face an uncertain future. Whilst we can’t wait for pubs and bars to be open again, we want to do what we can in the meantime to lend our support and offer much needed cash in the till.
“So we’ve created a limited-edition #ThatchersPubHeroes t-shirt in support of pubs and bars across the country. Made for pubs to support pubs!”
Thatchers is offering participating pubs social media support too – the cider maker will be letting its followers know which pubs are selling the t-shirts via an online map featured on their website. Every business can download their own Social Media assets from www.thatcherscider.co.uk/ThatchersPubHeroes