• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Rise and Shine

Rise and Shine

Your morning slice of hospitality news in the South West

@BreadButterNews Follow us @BreadButterNews Subscribe

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

More results...

MENUMENU
  • News
        • Company Spotlight
        • Farmshop Focus
        • Monthly Champion
        • All news
        • Appointments
        • Awards
        • Food
        • Drink
        • Guest article
        • Industry News
        • Legislation
        • Property
        • South West Initiatives
        • South West News
        • Sponsored Content
        • Tourism
        • Trade Events
        • Bristol
        • Cornwall
        • Devon
        • Dorset
        • Somerset
        • Gloucestershire
        • Wiltshire
  • About us
  • Advertise
  • Editorial
  • Contact

Sharp’s Brewery launches its first ever 0.0% alcohol beer!

North Cornwall based Sharp’s Brewery is proud to announce the launch of Doom Bar Zero – the first scale 0.0% amber ale in the UK market.  Cementing its reputation as a pioneer within the industry, the brewery’s team has spent two years fine-tuning a unique and innovative brewing method in order to reflect the taste profile of the UK’s No. 1 cask ale, Doom Bar.

In Doom Bar Zero, Sharp’s have produced a beer which shares the same moreish and balanced character as the ‘mother’ brand and stays true to the amber ale style with a sweet roasted malt flavour and a subtle green hop aroma. With succulent dried fruit, lightly roasted malt and a subtle bitterness, it is as deliciously moreish as its alcoholic counterpart, yet drives a new flavour profile all of its own due to its alcohol-free nature.

Sharp’s Head Brewer, Aaron McClure, commented: “We are so excited to introduce Doom Bar Zero to our customers.  It’s been two years in the making, a definite challenge with excellent results. The bitterness from the hops and sweetness of malt on the palate are well balanced and typical of the mother brand. We’re really proud of this beer, which we believe has an enhanced level of body and balance, and improved drinkability compared to its competitors. This is one of very few true 0.0% beers out there in the market.”

James Nicholls, Marketing Controller at Sharp’s, said: “We feel that Doom Bar Zero redefines the quality standard of the category, and are proud that as a truly alcohol-free option, Doom Bar Zero can fit your lifestyle, when it suits you. Doom Bar at 4% is probably the most successful amber ale of recent times, growing from our first brew on a small kit in 1996 to achieving the UK’s no.1 cask ale position in under 20 years. We are excited to now be expanding the range and bringing more choice to consumers with Doom Bar Zero.”

Doom Bar Zero is available from www.sharpsbrewery.co.uk and most major retailers. To find out more about this and Sharp’s other products visit: www.sharpsbrewery.co.uk.

August 27, 2020

Filed Under: Cornwall, Drink

Previous Post: « Not all doom & gloom – AE Rodda & Son Ltd announces annual results
Next Post: Exeter’s Royal Clarence Hotel site sold four years after fire »

Primary Sidebar

Archives

Awards

  • February 2021 (9)
  • January 2021 (8)
  • December 2020 (5)
  • November 2020 (7)
  • October 2020 (6)
  • September 2020 (9)
  • August 2020 (6)
  • July 2020 (3)
  • June 2020 (3)

Drink

  • February 2021 (20)
  • January 2021 (16)
  • December 2020 (18)
  • November 2020 (22)
  • October 2020 (18)
  • September 2020 (24)
  • August 2020 (15)
  • July 2020 (12)
  • June 2020 (6)

Food

  • February 2021 (19)
  • January 2021 (8)
  • December 2020 (9)
  • November 2020 (29)
  • October 2020 (14)
  • September 2020 (16)
  • August 2020 (12)
  • July 2020 (13)
  • June 2020 (1)
  • April 2020 (1)

Industry news

  • February 2021 (17)
  • January 2021 (7)
  • December 2020 (9)
  • November 2020 (20)
  • October 2020 (12)
  • September 2020 (22)
  • August 2020 (9)
  • July 2020 (7)
  • April 2020 (7)

South West Initiatives

  • February 2021 (16)
  • January 2021 (22)
  • December 2020 (14)
  • November 2020 (20)
  • October 2020 (15)
  • September 2020 (22)
  • August 2020 (21)
  • July 2020 (32)
  • June 2020 (3)
  • April 2020 (8)

News

  • February 2021 (50)
  • January 2021 (34)
  • December 2020 (33)
  • November 2020 (48)
  • October 2020 (41)
  • September 2020 (46)
  • August 2020 (41)
  • July 2020 (35)
  • June 2020 (12)
  • April 2020 (16)

Rise & Shine is where you’ll find all the latest South West hospitality, catering, food & drink news. New products, new restaurants, new SW initiatives to help during Covid-19, award winners, current trends…it’s all here.

Not got time to trawl through the website? Then we can deliver a digest to your inbox bi-weekly to keep you up to date. Subscribe to the newsletter here.

Footer

@BreadButterNews Follow us
Subscribe Subscribe

© 2021 Bread & Butter Media | Privacy policy
Bread and Butter Media
Premier House
Old Church Road
Axbridge
Somerset
BS26 2BY

Tel: 01305 575155
Editorial: news@breadandbutter.media
Sales: sales@breadandbutter.media
  • Home
  • About us
  • Advertise
  • Editorial
  • Contact
  • Subscribe