North Cornwall based Sharp’s Brewery is proud to announce the launch of Doom Bar Zero – the first scale 0.0% amber ale in the UK market. Cementing its reputation as a pioneer within the industry, the brewery’s team has spent two years fine-tuning a unique and innovative brewing method in order to reflect the taste profile of the UK’s No. 1 cask ale, Doom Bar.
In Doom Bar Zero, Sharp’s have produced a beer which shares the same moreish and balanced character as the ‘mother’ brand and stays true to the amber ale style with a sweet roasted malt flavour and a subtle green hop aroma. With succulent dried fruit, lightly roasted malt and a subtle bitterness, it is as deliciously moreish as its alcoholic counterpart, yet drives a new flavour profile all of its own due to its alcohol-free nature.
Sharp’s Head Brewer, Aaron McClure, commented: “We are so excited to introduce Doom Bar Zero to our customers. It’s been two years in the making, a definite challenge with excellent results. The bitterness from the hops and sweetness of malt on the palate are well balanced and typical of the mother brand. We’re really proud of this beer, which we believe has an enhanced level of body and balance, and improved drinkability compared to its competitors. This is one of very few true 0.0% beers out there in the market.”
James Nicholls, Marketing Controller at Sharp’s, said: “We feel that Doom Bar Zero redefines the quality standard of the category, and are proud that as a truly alcohol-free option, Doom Bar Zero can fit your lifestyle, when it suits you. Doom Bar at 4% is probably the most successful amber ale of recent times, growing from our first brew on a small kit in 1996 to achieving the UK’s no.1 cask ale position in under 20 years. We are excited to now be expanding the range and bringing more choice to consumers with Doom Bar Zero.”