Liberation Group has announced the creation of two new senior roles as it seeks to respond to both the challenges and opportunities presented by Covid 19 and the subsequent change in consumer behaviour.
Jayson Perfect has been appointed into the role of Group MD Liberation Pubs and Inns, covering both Managed and Tenanted pubs.
Marc McGuigan has been appointed into the role of Group MD Liberation Brewing and Drinks, covering both the UK and the Channel Islands.
Tim Hubert (MD of Victor Hugo) and Dave Robilliard (MD of Bucktrouts) will report directly into Marc, but continue to remain part of the Senior Team of Liberation Group.
After three successful years with the Liberation Group, Christine Oxford will be leaving following the restructure and the redundancy of the Managing Director – Tenanted Pubs position. In her time with Liberation, Christine has not only made a significant impact upon the Tenanted pub business, but has directly contributed to the culture and energy of the group, and has been a passionate advocate of the potential within our own brewed products.
Commenting on the changes, Jonathan Lawson, CEO Liberation Group said “These are challenging times and we have had to make some difficult decisions, however I am confident that these changes will enable us to respond quickly to our customers, make decisions swiftly and focus on execution.
“We have ambitious plans for all parts of our business and that ambition has not been diminished by the difficulties faced over the last few months. Our re-openings are progressing ahead of plan and the response to our revitalised range of beers from both breweries has been really encouraging.
“As expected certain trends that we saw developing before the lockdown have now accelerated – the demand for local food and drink, staycations and personalised service. With our award winning food and drink offer our pub estate in both the Channel Islands and the UK is well-positioned to take advantage of these trends.”