Lugger Rum wins Gold

LBW Drink’s Lugger Rum has won a Gold Award for Best Label at the 2020 World Rum Awards. The label was created by Bluesoup Communications, a creative agency based in Devon.

Anita Ujszaszi, awards director, World Rum Awards commented: “The label for Lugger Rum really stood out for us. Not only is it different from anything else we’ve seen, with silver foiling that really brings the graphics alive, but it also really works to create a story behind the rum. No detail is missed in this design, even down to the shape of the bespoke label, which gives a nod to the rugged coastal landscape. It clearly marks out the quality of the rum. The judges were all very impressed.”

Steve Tricker, owner of Bluesoup Communications, said: “This project was truly a delight to work on. Our brief was to visually bring to life the history of the mischievous Jack Rattenbury and his exploits in a contemporary way. We did this with the use of a dark colour palette, bespoke hand drawn lettering and graphics such as a contemporary stylised sea, moon and boat help to visually bring this old salty tale up to date. The silver foiling gives the rum a unique feel which reflects the quality and personality of the brand, making it stand out on the shelf.”

James Lambert, managing director, LBW Drinks said: “We are over the moon that one of our drinks has won another award. The fact this one is for design shows that we not only produce innovative drinks, we also match that innovation in our packaging, which consumers are responding well to. Sales of Lugger Rum since it was listed in Waitrose last year have been very strong.”